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Louvre Hotels Group accelerates its development in Morocco

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Louvre Hotels Group, leadership of the hotel business in Europe, will participate on Wednesday, December 12th at the meeting organized by the MEDEF and the Moroccan employers' association (CGEM) in Casablanca.

 This event, which will gather the presidents and the representatives of hundred of French and Moroccan large companies, and French and Moroccan heads of government, is the opportunity for Louvre Hotels Group to underline the importance of its development in Morocco since 2006 and to present its future projects.

Indeed The Group presents three new hotel projects which will be born in Morocco in the next months. Louvre Hotel wishes to establish its "Première Classe" and "Campanile" brand in the big economic centers of the country (Casablanca, Marrakesh, Rabat, Tangier, Fes) as well as in mid-sized cities as El Jadida, Meknès and Oujda to attract at the same time the international and local clientele.

Besides, middle and top - of range target are also brought to develop thanks to brands such as Tulip Inn, Golden Tulip and Royal Tulip in the Moroccan big cities and in the tourist destinations to suggest a complete range of hotels and services to the clientele of the Group. 

These projects were well received by the international and Moroccan clientele and by the local investors.

4 major means to increase direct booking for an independent hotel:

•  Create your own mobile booking engine: simple and convenient

•  Increase your visibility by getting more referencement on google and by being present on different platforms like Pinterest, facebook, twitter 

 

• Encourage guests to post comments and to visit your website 

 

• Use OTAS to reach clients you can’t reach by yourself and to make advertisement

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DIGITAL IQ

What is meant by digital IQ?

 Nowadays,bookings across digital channels become very common. It is very important for hotels to adapt to this new digital era. Every companies have to be more and more creative and adapt to the new technologies. Digital IQ could be defined by an assessment of how well companies understand the value of technology and weave it into the fabric of their organization. Growing your Digital IQ entails more than merely adopting the latest tools or having a large IT budget—it is about integrating technology into the way a company plans, innovates, measures results, interacts with customers, and ultimately creates value.

The components of digital IQ 

There are 4 sectors:

• The Mobile (it represents only 20% of digital IQ activity)

"Compatibility, optimization, and marketing on smartphones, tablets, and other mobile devices"

Some examples of digital activities on mobile:

- Mobile site:  such as the real hotel website, online :Compatibility, Functionality, Transaction

- iOS Applications (iPhone & iPad):
Available all the time, very popular , and good functionality, iPad Differentiation

- Android & Blackberry:
Availability, Popularity, Functionality

-  Mobile Innovation:
SMS, Geo-local, Instagram,
Other Mobile Marketing Innovation

• The Website ( 30% of digital IQ activity)  

"Effectiveness of brand site"

- Interactive  (pictures and videos on the website)

- easy to navigate on (You find directly what you need)

Some examples:

Site Technology

- Site Search & Navigation

- Reservations

- Property Pages and Destination Guides

- Customer Service

-Rewards/Loyalty Programs 

-Social Media Integration

•  The social Media ( 20% of digital IQ activity)

"Engagement on major social media platforms, on global and select property accounts"

Some examples:
- Facebook:
"Likes", Growth, Post Frequency, Applications, Responsiveness, Content, Interaction Rate,
F-Commerce
- Twitter:
Followers, Growth, Tweet Frequency, Online Voice
- YouTube:
Views: videos on hotels,(determining point for customers to decide where they will go)
Content, Interactivity : Customers can discuss about their experiences

• The digital Marketing ( 30% of digital IQ activity)

"Search, display, and email marketing efforts"

- Search:
Traffic, SEM, SEO, Web Authority

- Display Advertising & Innovation:
Access the website through commercial banners & adds positionned on appropriate Platforms: Pinterest, Tumblr, Google+

- Blog & Other User-Generated Content:
Mentions, Sentiment, TripAdvisor Reviews

- Email:
Frequency, Content, Social Media Integration, Mobile Optimization

GOGOBOT LAUNCHES NEW SERVICES

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Since its launch, Gogobot grew well and improved. It has new features, such as:

• The integration of DealAngel which allows to propose exclusive offers in a transparent way and which lets to finish the transaction in the site.

•  The integration of StreetView, the Google free tool, allowing a 360°visualization of the hotel, the restaurant, and the place. 

• The integration of OpenTable which allows to book a table on line . 

All these new features allow to Gogobot become more attactive than before.

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